“I know that change can be difficult, but we love it,” brewery co-founder Dan Kenary wrote in an email to members of the company’s “Friends of Harpoon,” club.Ĭheck out the new look of Harpoon IPA, below. To help conceive the new identity, Harpoon worked with Catapult Thinking, a branding firm that describes itself as “design specialists who make brands more relevant to customers.” Geeks Who Drink brings the nation’s best live hosted pub quiz to Harpoon Brewery Join us every Wednesday from 6PM 8PM. The tap handle was used by its previous owner before the conversion. Wednesday Night Trivia with Harpoon Brewery and Geeks Who Drink Febru 6:00pm Harpoon Brewery 306 Northern Avenue Boston, 02210 United States. New Harpoon Take 5 Session IPA imagery will rollout in the first quarter of 2016 and Harpoon Summer will be the company’s first seasonal to get the new treatment. This Harpoon UFO Pumpkin tap handle has been taken and converted into a custom umbrella. Over the next 12 months, all year-round, core and seasonal products will begin to evolve, Storey said. Harpoon IPA isn’t the only brand that will see a refresh either. Other consumers might associate the tiger with India, where it’s the national animal, and draw a parallel to the “India Pale Ale” style, Storey said. “A consumer might say, ‘the Harpoon tap handle is orange, the tiger is orange - okay I can make the connection,” Storey said. Features a standard hook plus buckle to easily replace the hook if desired. We want to invite conversation.”Īfter testing a number of icons both internally and with consumer focus groups, Harpoon eventually chose the tiger over an illustration of the brewery because it felt consumers would “relate to the tiger in rational ways.” Our Harpoon custom designed lanyard can help. “We want people to create their own stories and mythology. “We wanted to have an image on our label that communicated some things but also had a certain amount of mystery to it,” he said. For Harpoon IPA, they pinned a tiger onto the front of its cans and bottles. In doing so, Harpoon also implemented a new “icon” system, which will carry across the entire portfolio and help consumers better identify each SKU. There are great packages and great beers and each brand has to stake out its territory and own a piece of the retail shelf.” “We have to be able to present ourselves at retail in a very assertive way,” said Storey. To help its packages stand out, and to help “improve the health and strength of the brand,” the company removed some of the floral imagery that surrounded the original “Harpoon IPA” badge, and replaced it instead with straightforward, descriptive text: “Hoppy, floral, crisp.” Second, we needed to let the consumer know what to expect when they purchase our beer.” Our old packaging had so many elements to it. Love Life - was getting lost by the number of stimuli. 12.“We felt our packaging wasn’t doing enough to communicate a couple things,” said company president Charlie Storey.Voodoo Ranger beer tap Handle 11 Fat Tire Brewing man cave bar pub keg ob.Are High Value Men U0026 Women Overrated Miller Beer Just Pulled A Gillette U0026 Bud Light But Why.Set of 5 Mounted Vintage Clear Lucite Beer Tap Handles.This item can be shipped to United States, to Canada, to United Kingdom, DK, RO, SK, BG, CZ, FI, HU, LV, LT, MT, EE, to Australia, GR, PT, CY, SI, to Japan, to China, SE, KR, ID, to Taiwan, TH, to Belgium, to France, to Hong Kong, to Ireland, to Netherlands, PL, to Spain, to Italy, to Germany, to Austria, RU, IL, to Mexico, to New Zealand, PH, SG, to Switzerland, NO, UA, AE, QA, KW, BH, HR, MY. CITY TAP HOUSE 10 BOSTON WHARF RD BOSTON, MA 02210 p: (617) 904-2748 0.2 miles WESTIN HOTELS & RESORTS 425 SUMMER ST BOSTON, MA 02210 p: (617) 532-4600 0.2 miles FORT POINT MARKET 369 CONGRESS ST BOSTON, MA 02210 p: (617) 426-9988 0.2 miles SEAPORT SOCIAL 225 NORTHERN AVE BOSTON, MA 02210 p: (857) 350-4862 0. The seller is “payme06457″ and is located in Middletown, Connecticut. This item is in the category “Collectibles\Breweriana, Beer\Tap Handles, Knobs\Other Beer Tap Handles, Knobs”. The handle is about 15' tall and has Harpoon I.P.A. The item “Lot of 15 Beer Bar Tap Handles Stella Artois Killians Harpoon IPA Budweiser” is in sale since Monday, February 29, 2016. Feedback : Feedback is left by us at regular intervals during the week. Whether you have a home draft setup (lucky) or just some room on the mantle, this authentic wooden Harpoon IPA tap handle is the exact model youll find in. If an item has been received not as described, please send us a message so a solution can be worked out. If you have any questions, please send me a message. Please look at the photos carefully, as they show the exact condition of this item. They all show use from being in a bar like marks and scuffs and just your typical usage, most notably Stella Artois. This listing is for a Lot of 15 Beer Bar Tap Handles Stella Artois Killians Harpoon IPA Budweiser.
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